STRATEGI PENGGUNAAN JENIS PESAWAT DALAM MENGHADAPI PERSAINGAN

Abstract

Increasing competition in the airline industry sectors make each airline must
implement effective and efficient strategies to determine type of aircraft which
is more economical to save operating costs and ticket prices or rates that can
compete with its competitors. It has been done by PT. Sriwijaya Air. Through
management strategic methods and SWOT analysis, despite the increasing of
crude oil prices today which affect the air transport cost, PT. Sriwijaya Air, as
one of the air transportation services provider, should make initiative decision
to improve yield, revenue and profit to maintain the sustainability of the
company.