Jurnal Manajemen Bisnis Transportasi dan Logistik, Vol 3, No 1 (2016)

AN ANALYSIS OF THE LACK OF SOCIAL MEDIA ACCESS AND INFORMATION SERVICE BY CTC (CAWANGTOMANG- CENGKARENG) TOLL WAY USERS IN PT JASA MARGA (PERSERO) TBK

Suparwan Cecep Kosasih, Aang Gunawan

Abstract


PT Jasa Marga (Persero) Tbk is a toll way developer in Indonesia. Jasa Marga has built and
opened thirteen toll ways managed by nine branches and one subsidiary company, PT.
Jakarta Outer Ring Road. The length of the toll ways is 496 km or 78% of the length of toll
ways in Indonesia which reached 630 km. PT. Jasa Marga, Tbk has 102 CCTV cameras and
19 cameras on Cawang-Tomang-Cengkareng toll way. Knowing the influence of social media
and information service on Cawang-Tomang-Cengkareng toll way that provided by PT. Jasa
Marga (Persero) Tbk was the purpose of this research. Questionnaire and field research
were used in this research. The fishbone analysis was used to analyze the data. The result of
this research showed that the socialization about toll road condition by social media and
information service for user was not optimal. There were 14 of 30 respondents or 46.67%
said Yes that they knew about the current traffic condition by social media and 13 of 30
respondent or 43.33% said Yes that they knew about the current traffic conditions by
information service. Due to the lack of socialization and cooperation with mass media caused
toll way users did not know about current traffic condition that made congetion on the toll
way.