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| Dublin Core |
PKP Metadata Items |
Metadata for this Document |
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| 1. |
Title |
Title of document |
PERAN MEDIA SOSIAL TWITTER TERHADAP BRAND AWARENESS PADA PERUSAHAAN PENERBANGAN INDONESIA |
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| 2. |
Creator |
Author's name, affiliation, country |
M Ridwan; Universitas Terbuka; Indonesia |
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| 2. |
Creator |
Author's name, affiliation, country |
Sigit Tri Antoro; STMT TRISAKTI; Indonesia |
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| 2. |
Creator |
Author's name, affiliation, country |
Imam Ozali; STMT TRISAKTI; Indonesia |
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| 3. |
Subject |
Discipline(s) |
management; manajemen; marketing; pemasaran |
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| 3. |
Subject |
Keyword(s) |
brand awareness; twitter; regression PENDAHULUAN Di era globalisasi ini, media sosial telah menjadi trend dalam komunikasi pemasaran. Media sosial menggunakan teknologi berbasis web dengan menyebarluaskan secara cepat pengetahuan dan informasi kepada peng |
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| 4. |
Description |
Abstract |
The objective of this research is to find out the role of social media Twitter toward brand awareness on Indonesian airlines. Research methodology used was regression analysis techniques, coefficient correlation, coefficient determinant, and hypothesis testing. The result of the analysis and discussion shows positive correlation between social media Twitter toward brand awareness shown by simple linear regression equation Y = 7.565 + 0.516X. The role of social media Twitter toward brand awareness is strong since the correlation coefficient (r) equals to 0.604. Coefficient determinant equals to 36.3% which means contribution of X variable (social media Twitter) toward the fluctuation of Y variable (brand awareness) is 36.3%. The result of hypothesis testing shows that tstat > ttable (6.938 > 1.988). There is a significant role of social media Twitter toward brand awareness. |
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| 5. |
Publisher |
Organizing agency, location |
STMT Trisakti |
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| 6. |
Contributor |
Sponsor(s) |
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| 7. |
Date |
(YYYY-MM-DD) |
2017-01-01
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| 8. |
Type |
Status & genre |
Peer-reviewed Article |
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| 8. |
Type |
Type |
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| 9. |
Format |
File format |
PDF |
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| 10. |
Identifier |
Uniform Resource Identifier |
http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/99 |
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| 11. |
Source |
Title; vol., no. (year) |
Jurnal Manajemen Bisnis Transportasi dan Logistik; Vol 3, No 2 (2017): JURNAL MANAJEMEN BISNIS TRANSPORTASI DAN LOGISTIK |
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| 12. |
Language |
English=en |
id |
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| 13. |
Relation |
Supp. Files |
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| 14. |
Coverage |
Geo-spatial location, chronological period, research sample (gender, age, etc.) |
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| 15. |
Rights |
Copyright and permissions |
Copyright (c) 2018 M Ridwan, Sigit Tri Antoro, Imam Ozali
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