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BUSINESS STRATEGY OF PT MONANG SIANIPAR ABADI (MSA) CARGO SOEKARNO HATTA CENGKARENG IN 2015


 
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1. Title Title of document BUSINESS STRATEGY OF PT MONANG SIANIPAR ABADI (MSA) CARGO SOEKARNO HATTA CENGKARENG IN 2015
 
2. Creator Author's name, affiliation, country Agus Setiawan; STMT Trisakti
 
2. Creator Author's name, affiliation, country Jenenissa Jenenissa; STMT Trisakti
 
2. Creator Author's name, affiliation, country Jenenissa Jenenissa; STMT Trisakti
 
3. Subject Discipline(s) management
 
3. Subject Keyword(s) strategig management
 
4. Description Abstract

PT Monang Sianipar Abadi (MSA) Cargo is freight forwarding company that serve in shipping
goods domestically and internationally, customs clearance and imported warehouse sales or
warehousing. MSA Cargo has some branches that focus more on import division to increase
imported warehouse space. The objective of this study is to find out the exact business strategy
of this company by using SWOT analysis method. The result of the study shows that the
company strategy is horizontal strategy. This strategy is gained from 2 SWOT matrix methods,
which are IE matrix and SPACE matrix whose data are produced from the result of IE
evaluation Matrix with the internal factor of (3.01) and the external factor of (2.98) for IE
matrix data and for SPACE matrix, the data are gained from IE evaluation matrix balanced
total with the horizontal X axis of (0.63) and vertical Y axis of (0.84). Therefore, by using the
integration of horizontal strategy, the company will have a big control of the competitor
companies.
 
5. Publisher Organizing agency, location STMT Trisakti
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2016-09-01
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/81
 
11. Source Title; vol., no. (year) Jurnal Manajemen Bisnis Transportasi dan Logistik; Vol 3, No 1 (2016): JURNAL MANAJEMEN BISNIS TRANSPORTASI DAN LOGISTIK
 
12. Language English=en id
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2018 Agus Setiawan, Jenenissa Jenenissa, Jenenissa Jenenissa