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KOMUNIKASI PEMASARAN TERPADU TERHADAP BRAND AWARENESS


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document KOMUNIKASI PEMASARAN TERPADU TERHADAP BRAND AWARENESS
 
2. Creator Author's name, affiliation, country Yulianti Keke; STMT TRISAKTI
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) brand awareness, integrated marketing communication, STMT Trisakti
 
4. Description Abstract

This study is to identify and explain how the influence of Integrated Marketing Communications consists of Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing, together and partially through Brand Awareness can influence the students to choose their universities. The method of the study is explanatory research which is using questionnaires as the research instruments distributed to169 respondents who are students of STMT Trisakti 6 Semester. Their area of high school is in East Jakarta before entering STMT. The results showed that variables of Integrated Marketing Communications like Advertising, Sales Promotion, Personal Selling, Public Relations and Direct Marketing, all together influence the brand awareness. Only Public Relations had asignificant effect on Brand Awareness.
 
5. Publisher Organizing agency, location STMT Trisakti
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2015-09-30
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier http://library.stmt-trisakti.ac.id/jurnal/index.php/JMBTL/article/view/44
 
11. Source Title; vol., no. (year) Jurnal Manajemen Bisnis Transportasi dan Logistik; Vol 2, No 1 (2015): JURNAL MANAJEMEN BISNIS TRANSPORTASI DAN LOGISTIK
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2018 Yulianti Keke