SHOULD GARUDA INDONESIA JOIN THREE MAJOR AIRLINES ALLIANCES : STAR ALLIANCE, ONE WORLD AND SKY TEAM

Basri Fahriza

Abstract


This research was conducting in 2005 to analyse the need of Garuda Indonesia to join airlines
alliance. Situational analysis is conducted illustrating where Garuda Indonesia in 2005. In the
external environment, Garuda can look forward to and hence prepare for the ASEAN open skies
to commence operation as soon as this decade. At the core of the report following the Garuda
SWOT analysis (indicating the strengths, weaknesses, opportunities and strengths), the strategic
plan, and Garuda’s ambition is identified as being to be the strongest carrier in Asia Pacific
within next five years. The strategic solution is provides two alternatives, to join an alliance
group- supporting material further emphasises the importance of this move, and the other
option is to not join an alliance and have the Indonesian carrier rather capitalise on seeking
and/or maintaining current bilateral agreements with other carriers.


Keywords


airlines; Management; garuda indonesia airline

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References


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