ANALISIS LEVERAGE KENAIKAN TARIF PROGRESIF DAN JAMINAN COMMUTER LINE TERHADAP TINGKAT OKUPANSI PENUMPANG (STUDI KASUS JALUR BOGOR – MANGGARAI)

Abstract

Aim of the research is to review and analyse the impact of changed fares
scheme in Commuter Line’s passengers. The changed fare is based on
progressive tariff scheme and increment of the ticket deposit (additional amount
of money will be levied on top of the fare to be paid). The sampling is taken
from the densest Bogor to Manggarai service as a main transit hub to the
passengers who entering Jakarta. The research is based on associative analysis
with the usage of the secondary data. The secondary data in form of time series
data has been collected from PT. KAI COMMUTER JABODETABEK with
research period is 1 (one) month before and 1 (one) month after the new
changed fares scheme is implemented. The use of price elasticity of demand
(PED) model has been chosen in order to measure the effect of law of demand
on the Commuter Line’s passengers. The result of the research shown that the
implementation of a new changed fares scheme has impacted on the number of
Commuter Line’s passengers with the price elasticity value is 1.22. The new
changed fares scheme will give significant change in demand and tend to be a
perfectly elastic demand that consumers have an infinite ability to switch to
alternatives if the price increases. However, the influence of the new tariff
scheme is much higher compare to increment of the ticket deposit. Public
transportation is a derived demand which the demand is influenced to products
that carried (e.g. passengers), it forced PT. KAI to do improvement and taken
into consideration of new policy issuance. Despite on tariff issue, there are
factors contributed such as on-time schedule, density in each railcar with the
passengers, tidiness, security, service and customer satisfaction. These factors
will improve service level of the commuter line service as a main alternative for
public transport services that relieve road congestion.