STRATEGI PENINGKATAN JUMLAH PELANGGAN LCL IMPOR

Abstract

PT. FPS (Famous Pacific Shipping) Indonesia is dealing with export and
import containers delivery which always needs to innovate to face the
competitors. By using SWOT, it is expected that the company could elevate their
strength and opportunity and deduce their weakness and threat. The strength
factors of PT. FPS Indonesia are wide market share, strategic location,
qualified employees, good and strong finance, and has a wide networking.
While the weaknesses are the authority of warehousing for stacking, inter
department and between branches coordinators, the facilities and
infrastructures, and the mapping of career employee. The opportunity factors
are the vast development in technology and information, wide networking, good
company’s image, the increasing potensial customers, and the Indonesian
market policy. On the other hand, the threat factors are the fluctuative world oil
price, many competitors, politics situation in Indonesia, tariff exchange, and the
fluctuative goods delivery.